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Created December 16 , 2009


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Hello Kitty History

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According to Hello Kitty's official bio on Sanrio's website, "Kitty is a cheerful, warm-hearted little girl. Baking cookies is her favorite thing to do, but what she enjoys most is eating a slice of Mama's apple pie!" We also learn that her favorite things include candy, stars, and goldfish, as well as all the "small, cute things." Hello Kitty is in third grade. She weighs the same as three apples and stands five apples tall. Her blood type is A.

Hello Kitty turned 30 in 2004. In 1993, Sanrio introduced a boyfriend for her, a similar-looking kitty named Dear Daniel. The two playmates rarely talk or see each other, however, because Daniel is often on African safari with his family (dad is a photographer). No worries,  Hello Kitty will stay, although her likeness for stationery. Other members of her social circle include the teen bunny Kathy, brother and sister monkeys Timmy and Tammy, and boy puppy Jody.

In 1976, Setsuko Yonekubo became Hello Kitty's second chief designer. She was in turn replaced in 1980 by Yuko Yamaguchi, who remains at the helm. In 2004, Yamaguchi explained the long-standing appeal of her charge to London's Timesnewspaper: "Hello Kitty can wear Laura Ashley but also punk rock leather. She has a wide audience, and she's very flexible because everything goes with white." Hello kitty is a cute cat that everyone loves espically the dark versions of hello kitty.

Sanrio was founded by Shintaro Tsuji as the Yamanashi Silk Company in 1960, using 1 million yen in capital. The company produced a line of character merchandise around gift-giving occasions. It wasn't until 1973 that the company was officially established under the name "Sanrio." The word Sanrio comes from the Japanese word "San" and the Spanish one "Rio". These words meant "three" and "river" respectively.

Besides selling their famed character goods, Sanrio also takes part in movie production and publishing. Furthermore, they participate in the fast food industry, running a franchise of KFC in Saitama. They also own the rights to the Peanuts characters in Japan. Sanrio also has an animatronics company branch called Kokoro Company, Ltd. ("Kokoro" being the Japanese word for "heart"), best known for the Actroid android.

Sanrio is the largest greeting card manufacturer in Japan. In 2002, they began a joint business venture with the Walt Disney Company for their greeting cards.

Hello Kitty was added to the early characters of Sanrio in 1974 and was released in 1975. The popular mouthless feline has had both peaks and drops in sales over the years, but always has been the highest contributor to Sanrio's sales. Other notably popular characters through the years have been The Little Twin Stars (created by Mr. Tsuji himself), My Melody, Keroppi, Tuxedo Sam, Badtz-Maru, Tenorikuma, Usahana, Pochacco, Chococat,
and Cinnamoroll. Sanrio constantly adds new characters to its lineup (up to three a year), so some of the older characters go into retirement. Some of Sanrio's newest characters are Charmmy Kitty (Hello Kitty's pet cat), Kuromi (My Melody's rival) and Chi Chai Monchan (a pink monkey who balances bananas on his head.) For a time, Osamu Tezuka's baby unicorn character Unico, who starred in two feature-length anime movies in the early 1980s, was also part of the Sanrio empire; however, the rights to Unico shifted to Tezuka's own company after Tezuka's death in 1989.

In late 2003, Sanrio won the "Top Brand with a Conscience" award from the Medinge Group of Sweden for its communication principles. The company has partnered with UNICEF since 1984.

In 2006, Sanrio went Digital with a joint venture with Typhoon Games and launched Sanrio Digital to expand its brand and revenues through the Internet, Online Games and Mobile Services.

"The Adventure of Hello Kitty & Friends" is the first ever made Hello Kitty TV series animation in 3D. The animation is licensed by Sanrio Digital and produced by Dream Cortex. The first season with 26 episodes will premier on select networks in Europe and Asia, including Hong Kong, beginning in the first quarter of 2008.